Change Color Of Entire Row Before Or After Inserting Values On Sheet?

I'm Trying to change the value of a row when a determine condition happens, and I was thinking of doing it after the insert was made, but maybe it's easier before the insert (?) The thing is i've tried both, and i'm doing it wrong because it's not working

Code:
With ThisWorkbook.Worksheets("Site Configuration List")
.Range("A").EntireRow.Offset(1, 0).Insert
' Tried this .Range("A").EntireRow.Interior.Color = 49407

[Code].....

Obviously not at the same time, but no of those work. The call to the sub where the code above is implemented, is inside a loop, however, with each one of the things I've tried, when it gets to the line the program just stops. No error or anything.