Conditional Formatting Based On Magnitude Of Change From Previous Value

Is there a way I can highlight cells that are differ from their adjacent cells by more than 10%?

Sample case:
Month 01 02 03 04 05 06 07 08 09 10 11 12
Sales 100 112 100 130 140 160 175 200 170 170 140 135

Here, In April, July and August, there is a sharp increase (>10%), while in September and November, there is a steep decline (>10%). I would like to format the sharp increases as Green, while sharp declines as red.

Can I do it using conditional formatting?

I know I can attain this by creating a separate row for Month/Month growth in above example. But this example is a simplified version of my data. Real data is a lot more complex, and I need to do the formatting without creating any additional columns/rows.