Have To Show Market Growth And Share

Jul 13, 2006

I have access to a huge database in excel that involves sales data. The database is catagorized like:

Column A = Country
Column B = Product
Column C = Company
Column D = (Product) category
Column E = Sales
Column F = Period
Column G = Sales of particular company
Column H = Market category
Further details: see attached file!

I am looking for way to express developments ( absolute and relative) in market growth and market share over time.

I have 3 questions:
How can i show the growth of the total market sales over time (period 1 to 4)?
How can i show the growth of the Int comapny sales over time (period 1 to 4)?
How can i show the market share of the Int company over time (period 1 to 4)?

Market growth can be calculated by comparing the sales amounts of the total market (or the Int company) to previous periods. Market share can be calculated by expressing the sales figures of the Int company in percentage of the total sales in a partical period (i=1,2,3,4).

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Both pivots can be filter by page fields country and category. Now i want to calculate 4 average market share values (because i have 4 defined periods): 1 average MS in period 1, 1 average MS in period 2, etc. In this average i want to exclude companies that are not active in a certain period (pivot table shows MS = "0%") and companies that totally not active in all periods (pivot table doesn't shows market share data at all after a certain selection of the page fields).

Attachment : calculate averages from pivot table.zip

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I created two pivots: 1 provides sales data for companies in a time period, 2 provides market share data for companies in a time period. Both pivots can be filter by page fields country and category. Now i want to calculate 4 average market share values (because i have 4 defined periods): 1 average MS in period 1, 1 average MS in period 2, etc. In this average i want to exclude companies that are not active in a certain period (pivot table shows MS = "0%") and companies that totally not active in all periods (pivot table doesn't shows market share data at all after a certain selection of the page fields). Check out my attachment too to symplify this question. How how i formulate this formula?

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