Replace Part Text With Text From Cells

Structure:

I have a worksheet with the cells in one of the columns having html tags inside of each cell.

The tags vary by location within the cell and there are anywhere from 0-10 tags per cell.

Column A is the text string. Inside these cells are the tags. The tags are of form

<A href="/mortgagecenter/article_alias">

The

<A href="/mortgagecenter/

and

">

parts are true for every instance of this string....

....article_alias is a variable per each string. I have columns B and C which are the aricle_alias names and article_ID's, respectively.

What I am trying to do:
From the [quote]<A href="/mortgagecenter/article_alias">[quote]

I would need to replace the

article_alias

portion with

ArticleID&"-"&article_alias