Inserting Columns With Numbers Relative To Previous Data

the following issue:

I have a spreadsheet of questionnaire responses which range from 1-7

For example:

Respondent Q1

1 4
2 3
3 7
4 6

So each row is a new respondent and each column is their response from the scale.

What I need to do is code the responses into a different form. I need them to be represented as follows:

Respondent Answer1 Answer2 Answer3 Answer4 Answer 5 Answer 6 Answer 7

1 0 0 0 1 0 0 0
2 0 0 1 0 0 0 0

So that each number then represents the place on the scale from which it was chosen.

I tried recording a macro but I think this requires something a lot more complex.